90-Minute Creative Rebrand Session:
The project kicked off with an intensive, deep-dive session designed to uncover the unique essence of Fat Burn Academy. This strategic conversation set the stage for a complete transformation, ensuring the rebrand aligned with their goals and vision for the next chapter of their business.

Personalised Notion Workspace:
Studio Henry provided Lynlee and Lydia with a custom Notion workspace, streamlining communication and progress tracking. This dedicated platform kept the team informed and engaged throughout the entire process, ensuring a smooth workflow and clear expectations every step of the way.

Brand Strategy and Visual Identity:
A comprehensive brand strategy was crafted, coupled with a complete visual identity refresh. This included a logo redesign, new style guidelines, and design applications, all tailored to elevate Fat Burn Academy’s presence in the market. The new identity was developed to resonate with their target audience while reflecting the professionalism and authority they aim to project.

Full-Day Creative Photoshoot:
A full-day photoshoot was organised to bring the new brand identity to life visually. This shoot produced a diverse collection of high-quality images and videos, capturing the essence of Fat Burn Academy’s mission and values. The content will serve as a powerful tool across social media and digital platforms, creating a cohesive, professional presence.