Creative Consultation: The project began with an in-depth consultation to understand Carindas vision, challenges, and the disconnect she felt with her current brand representation. This phase was crucial for aligning our creative direction with her personal and business goals.

Creative Direction and Brand Shoot: A full-day brand content shoot was organised, focusing on capturing both photos and videos that would redefine and elevate Carinda’s brand. The shoot was meticulously planned, from conceptualising the mood board to the execution of diverse visual content that embodied Carinda's renewed brand identity.

Mood Board Development: Before the shoot, a mood board was created to visually guide the production, ensuring every element from the backdrop to the styling was in harmony with the intended brand message. This mood board served as a creative blueprint, setting the aesthetic tone and ensuring cohesion throughout the visual content.

Content Production: The shoot produced a wide range of high-quality images and video content, tailored to showcase Carinda's brand across various platforms. Special attention was given to capturing the authentic moments that highlighted Carinda’s unique personality and professional ethos.

Post-Production Editing: Following the shoot, extensive post-production work ensured that the final visuals were polished and resonated with the intended brand message. This included photo editing, video curation, and final touches that enhanced the overall impact of the content.